
Just because you can build it doesn't mean you should
Advice
Building software is cheap now. Which means it's never been easier to spend good money building the wrong thing.
I’m Niall — a developer and designer with over 20 years’ experience creating web systems, APIs, and games that deliver real results. I combine code, design, and problem-solving to turn complex ideas into digital products people can use and enjoy.



Advice
Building software is cheap now. Which means it's never been easier to spend good money building the wrong thing.

Blog
If you've not come across the term, vibe coding is where you describe what you want to an AI and let it write the code for you.

Technical Opinions
The marketplace model looks cheap upfront. A £49 theme, a stack of plugins, a developer who moves on once invoiced. Over three years it costs significantly more — and it's never obvious until something breaks

Process & Practice
I updated a parent theme and silently broke the mobile layout. A stranger caught it before I did. I do this professionally. It's the clearest illustration I know of why you cannot assume.